Meet Mike, all around Sitecore ORM guru and creator of the widely used Glass.Mapper open source system.

Mike was coming up to a big release and was not satisfied with his existing logo. It was clever, but didn’t set the product apart from other tech companies.

We explored a handful of directions to take the brand, from simple lettering, to abstract shapes or representations of glass interacting with nature before settling on a return to the brands original roots of a simple pint glass.

The icon is still recognisable when scaled down and each part of the business has it’s own colour in the palette. A new offering from the business is an online video training course, we designed a slick intro sequence and thumbnail for the chapters.

We also provided Mike with a style guide ensuring all aspects of their communication will be consistent and on brand as they scale.

The brand is just what I’m after and I’ll certainly be back!

Mike Edwards

Founder, Glass.Mapper

Do you need a hand visually explaining what you do and why?