Meet Rachael, a super talented copywriter based in Germany. Having had her toe in the self employed pool for a little while, she decided that it was time to take the plunge.

She needed a visual identity to match her calibre of work, to allow her to walk into meetings and conferences with confidence, where no matter the language spoken, what Penned By Rachael has to offer could be communicated clearly and easily.

Rachael uses a fountain pen and was keen to have this represented prominently in her imagery, we created a simple logo which sat the fountain pen icon alongside the calligraphic lettering with a touch of detail where the ‘y’ of ‘by’ hooks seamlessly into the ampersand below.

Once the logo aesthetic was agreed, we provided Rachael with business cards, and templates for a variety of documents including letter heads, compliment slips, a handful of presentation slides and invoices.

We also provided her with a very comprehensive style guide ensuring all aspects of her communication will be consistent and on brand.

I pride myself on producing a high standard of content for my clients and I felt that my own brand and identity didn’t quite match up. I had managed to get by doing things myself, but in order to move my business to the next stage I needed a more professional image.
Kat was recommended to me and it was a smooth journey from start to finish. Kat transformed my ideas and vision for PennedbyRachael and helped me to think about what I wanted to achieve. I love the logo and business cards and I now have a suite of documents that I’m proud of using at networking events, meetings and conferences.
Rachael Gooby

Owner, Penned By Rachael

Do you need a hand visually explaining what you do and why?