
Senior Product Designer & UI Specialist
Katharine Agg
Known by colleagues as the embodiment of creativity. I am capable of bringing process, hands-on skills and intelligent insights to deliver exceptional design and marketing assets.
I have 10 years of experience in UX/UI Design and Digital Design.
🔸 Enhancing Educational maths apps for children aged 3-14,
🔸 Designing tools to collect large volumes of data,
🔸 Designing analytics tools for Analysts to drill into data,
🔸 Designing tools to organise the pipelines of collecting and delivering the data on time,
🔸 Designing, building and implementing a bespoke design system to save time and money on the creation of new products,
🔸 Designing brand identities for early stage startups,
🔸 Creating marketing websites for a range of startups and SMEs.
Projects
UI
Impactful UI examples
Dive in here to see some stunning visual interfaces
UX and Design Systems
Empowering Learning Journeys
Grown ups were requesting a way to easily track children’s progress. So we designed a beautiful app for monitoring
Fresh approach to a dated sports data analytics product
IQ is StatsBomb’s flagship product, needed to be booted into the modern day.
Unifying a digital portfolio
How did I unify StatsBomb’s products to have consistent, accessible experiences, saving the business time.
Improved Search for Due Diligence Software
When you have a detailed document, comprising of several hundred items, how did I make it easier to navigate?
Brand Design and Digital Design
Brand Design and Assets
A mobile veterinary service, Maria wanted a strong visual identity and accompanying marketing assets.Â
Brand Design
On their 25th birthday OTR decided that it was a good opportunity to update their brand and prepare it for the next 25 years.
Brand Design and Assets
Meet Rachael, a talented copywriter. She needed a visual identity to match her calibre of work.
Brand design
Danny is a Sound Design and Foley Artist. He wanted to inject some character into his brand, and knew I’d be up for the challenge.
Thought Leadership
Translating Brand Identity into Functional UI: A UI Designer’s Process
Designing beautiful, functional user interfaces is a process—it takes time, intention, and cross-disciplinary collaboration. Here’s a breakdown of the steps I follow as a UI designer throughout a product’s development journey. 1. Research: Understand Before You Design...
There are no bad ideas in the ideas stage:
In any supportive environment, but especially when ideas are being generated, having an open attitude can lead to the development of fantastic plans.
Benefits of having plants around: calming, good for air, can’t have a pet so have a plant!
Having plants surrounding you has many proven benefits, ranging from the aesthetic to the healthy. While some people may be put off by the perceived level of care that plants need, it’s great to have something to care for, without the pressure you might feel from having a pet! In this blog, we explore the top three reasons for filling your life with plants.
Work Experience
2017 - 2025
Senior Product Designer | UI Specialist
StatsBomb (Acquired by HUDL in 2024)
- Developed a design system implemented across multiple products, enhancing delivery speed and visual coherence.
- Ensured compliance with WCAG AA accessibility standards in all components and data visualisations.
- Collaborated with Product Manager to revamp the flagship product based on research findings. Focusing on dashboards and workflow customisation features.
- Deployed new analytics tools for user-focused design choices.
- Provided mentorship to junior designers and contributed to leadership recruitment processes.
- Advocated for a human-centred design approach within product teams.
2017 - Present
Senior UI Designer
Gradino
- Owned and operated Gradino, a freelance creative business serving a wide clientele from individuals to multinational corporations.
- Led end-to-end creative and digital projects, collaborating with specialists as needed, and overseeing project timelines and contributors.
- Executed tasks encompassing branding, web design, asset creation, project scoping, and project delivery.
- Established credibility through fostering strong client and collaborator relationships.
2016- 2023
Creative Consultant
Ben Franks Wine
- Led the production of a podcast series and various creative projects.
- Supervised freelance writers and junior team members.
- Established and implemented client processes.
- Crafted a creative strategy to align with company objectives.
2014 - 2018
Digital Designer
EZ Education, Creators of DoodleMaths
- Working alongside a childrens book illustrator, | bridged the gap between flat design and interactive application by bringing design best practices into the process
- Worked closely with the engineers to meet all App Store requirements
- Launching five educational applications into the App Store, Google Play Store, Amazon App Store and a downloadable browser version.
Brands I've worked with



