Here at Gradino, we’ve seen a definite increase in the number of companies enquiring about producing videos for their companies and it’s easy to see why. Our dominant sense is our vision, which means our brains are able to process videos about 60,000 times faster than text. Having a video on your landing page can increase engagement by up to 80%.
When producing posters or flyers for your company, it is imperative to keep your business strategy in mind: if the content does not match up with your message and does not have a call to action, it ends up just being a pretty piece of artwork. However, to avoid falling into this trap, there are three vital elements to remember:
Danny is a Manchester-based audio creative with whom we’ve worked with him for the past year and loved what he’s done. Here, we found out a little more about what it is that an audio creative does, and learned a few tricks of the trade!
Creating a meaningful video which really speaks to your audience requires a multitude of steps. At Gradino, we are exceptionally lucky to work with some of the best in the business, so wanted to share with you how our colleagues have a huge impact on the videos we create. We’ve interviewed Anne-Marie Firmin who we use regularly for composing and writing songs for projects.
Earlier this month it was International Stress Awareness Week. With technology becoming more and more available to us, our working days tend to get longer and longer. We ping emails out all day, mobile phones make it easier for us to schedule calls after work and the temptation to just do a little bit more on our projects is always there.
Here at Gradino, we love finding ways to be more effective and more productive. There are so many theories and tools, but recently, Kat stumbled across the Six Thinking Hats theory by Edward de Bono and loved it so much, we wanted to share how we have started using it!
When you’re outsourcing a project, both you and your designer want a smooth process from discussion to delivery. At Gradino we always have these 3 questions answered before starting work. It really helps!
2018 has brought along plenty of exciting projects to Gradino HQ, one of these projects is a landing page video for our American friends Gibraltar Software. Read the blog we wrote for them on what goes into creating an explainer video