Meet Mike, all around Sitecore ORM guru and creator of the widely used Glass.Mapper open source system.
Mike was coming up to a big release and was not satisfied with his existing logo. It was clever, but didn’t set the product apart from other tech companies.
We explored a handful of directions to take the brand, from simple lettering, to abstract shapes or representations of glass interacting with nature before settling on a return to the brands original roots of a simple pint glass.
The icon is still recognisable when scaled down and each part of the business has it’s own colour in the palette. A new offering from the business is an online video training course, we designed a slick intro sequence and thumbnail for the chapters.
We also provided Mike with a style guide ensuring all aspects of their communication will be consistent and on brand as they scale.
The brand is just what I’m after and I’ll certainly be back!Mike Edwards