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Meet Off The Record, a provider of free, confidential and independent services for children and young people to improves the emotional health and well being of young people in Bath & North East Somerset. They offer 1-to-1 listening support, facilitate groups to give young people a voice locally, and provide a space to allow young people to be their self.
This year (2019) OTR is turning 25, the team decided that it was a good opportunity to update their brand and prepare it for the next 25.
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After chatting through the strengths of their existing brand and discussing where they felt it didn’t match their – after all a lot can change in 25 years! We got to work and presented a number of initial ideas.
After sharing the options with the users of their services and other key people, the strongest design was chosen, had a few adjustments and the alternative colourways for the different groups were created. Once again, the users had their say and we adapted the logos to match.
As a past user of their services, I was delighted to have this opportunity to help Off The Record update their image and bring more eyes onto the amazing work they do within the Bath community.
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Just want to say thank you so much for our new logo & style guide! Our new logo is fab and we can’t wait to get it out there!!
And a massive thank you for your kindness and patience with us throughout this whole journey – you have been amazing & it has been a pleasure to have you help create our new look.
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