Meet Rachael, a super talented copywriter based in Germany. Having had her toe in the self employed pool for a little while, she decided that it was time to take the plunge.
She needed a visual identity to match her calibre of work, to allow her to walk into meetings and conferences with confidence, where no matter the language spoken, what Penned By Rachael has to offer could be communicated clearly and easily.
Rachael uses a fountain pen and was keen to have this represented prominently in her imagery, we created a simple logo which sat the fountain pen icon alongside the calligraphic lettering with a touch of detail where the ‘y’ of ‘by’ hooks seamlessly into the ampersand below.
Once the logo aesthetic was agreed, we provided Rachael with business cards, and templates for a variety of documents including letter heads, compliment slips, a handful of presentation slides and invoices.
We also provided her with a very comprehensive style guide ensuring all aspects of her communication will be consistent and on brand.
Do you need a hand visually explaining what you do and why?